Our Values

The Holmes Report 2013:

India Consultancy of the Year – Perfect Relations

Each year, the Holmes Report awards the best Public Relations agency of the region. This year, Perfect Relations was awarded the Indian Consultancy of The Year among the other finalists such as Adfactors, Avian Media, Integral PR, and MSLGroup. The public relations consultancies were all judged on parameters of growth year-over-year in terms of business, employees, network, clientele, new pitches won and some path breaking campaigns that received recognition across international award platforms. In 2013, Perfect Relations secured some of India’s biggest PR pitches in the past year including Infosys, Google, Airtel, Essar Group, Star Network, Nokia, Eicher, Trident Group, Rolex Awards for Enterprise, American Express, SIAM, Jubilant Foodworks, Honda Motors and Dr. Lal Path Labs.

Indian PR & Corporate Communication Awards 2013:

Best Integrated Campaign Award – Mediker’s journey from lice negative to life positive

Mediker traditionally spoke a clinical language on the functional benefit of painless lice removal. This resulted in it being seen as clinical and cold, leading to lesser trials, and even after trials, very occasional usage. The lens was shifted from lice negative (painless lice removal) to life positive, by asking the question, “What happens when my daughter does not have lice?” The concept: “Things come easily to smart kids, and they are not left scratching their heads.” Mediker, in partnership with All India Radio and SHARP (School Health Annual Report Programme), a renowned NGO, created the “Smart Kalakaar Ki Khoj (in search of the smart and talented) Mission” for kids. The programme was successful in creating conversations around the unspoken, and embarrassing problem of lice removal. Additionally, it not only built but also sustained the conversations all-year round.

Public Relations Global Network best Practice Awards 2012:

Crisis management award – Uninor: Navigating the world’s 7th largest mobile operator through a $35 billion crisis

In 2009, Telenor, the world’s 7th largest mobile operator, partnered with India’s 2nd largest diversified real estate major, Unitech, to form Uninor, a GSM operator. By 2011, Uninor acquired over 38.8 million subscribers. Investigations into the arbitrary allocation of 2G spectrum led the Indian Apex court to cancel 122 frequency licences, including Uninor’s. At US$35.24 billion – this was the biggest scam in modern Indian history. Perfect Relations stepped in to safeguard Uninor’s image while showing that Telenor had no role to play in the scam. A comprehensive 360-degree campaign called ‘We Love Uninor’ was created to highlight Uninor’s values of honesty, transparency and their commitment to India. Uninor was positioned as the only new operator that transparently voiced facts, as against other players, who were still evaluating options. In addition to this, Uninor recorded the highest addition to subscriber base in January & February 2012, immediately after the verdict. By May 2012, Uninor had added 6.3 mn subscribers.

Gold Standard Awards for NGO Engagement 2011:

Coca Cola- Support My School Campaign

Coca-Cola wanted to embark upon a unique initiative to emphasize the importance of healthy, active, and happy school children in rural and semi-urban towns. Perfect Relations facilitated in ideating to garner high-decibel visibility for this campaign and draw sponsorship through partnerships with NGOs and the United Nations, to raise funds for a campaign which aimed at improving the basic amenities in rural schools. We were the driving force behind the inception and execution of Coca Cola’s "Support My School" initiative campaign, an attempt to provide young students a healthy and active lifestyle. The campaign created approximately 100 model schools, benefiting over 50000+ children across India, and has been seen as the start of a movement. A 12-hour telethon with Sachin Tendulkar on NDTV, a walkathon in Kochi helped raise massive funds for re-building 140 schools, and touching the lives of over 70,000 children.

The Appies 2011, Asia Pacific Marketing Congress - Gold Standard Award; India Public Relations and Corporate Communications Awards - Best Continuous PR Campaign (Lasting a minimum of three years):

Saffolalife Study

Saffola was struggling to position itself as a healthy oil brand and wanted to establish the 'healthy oil' proposition and design a CSR campaign. The ideal day to  propose this was the World Heart Day. In search of  a campaign that  would be carried forward year over year, Saffola tried to conduct many activities highlighting its connect with issues related to heart diseases (such as poster campaigns, pledges , etc.) around World Heart Day, but failed to reach a critical mass...

Perfect Relations suggested a campaign idea called the Saffolalife Study. The team worked with Saffola to create an umbrella messaging and the modalities of the Saffolalife Study. This report was then published by the brand in Delhi and Mumbai, and promoted through experts who endorsed and analysed the findings and implications of the study. The Saffolalife study is in its fourth year since inception, an annual property/ campaign by Saffola and is the key reference point to identify trends in heart diseases. References from the study are quoted by the media during International Women's Day, World Health Day, World Tobacco Day, etc. Saffola has built equity as a heart expert amongst consumers at risk of heart health issues.

Public Relations Global Network Best Practice Awards 2011:

Citibank - Crisis Management

A Rs. 250 Cr fraud committed by a manager was unearthed by Citibank itself, who informed the RBI, SEBI, and other investigating authorities. Perfect Relations identified Citibank's need to reaffirm credibility for the bank and its operations in India, and communicate the facts of the case. Focus was also brought to the need for checks and balances, and wealth management practices of the entire banking industry as a whole. Forensic experts were instrumental in testifying that Citibank has provided a case study of how to monitor and capture such malpractices in time. 

India Public Relations and Corporate Communications Awards 2011 - Honorary Mention:

TED India - Social Media Campaign

TED is a nonprofit devoted to Ideas Worth Spreading. It's 4-day annual conference that  began in 1984, and is devoted to Technology, Entertainment and Design – (hence ‘TED’), but TED's reach and scope, have become ever broader since then, expanding to – the Arts, Science, Music, and the Environment. The objective was to create a buzz on TED's first foray into Asia. Perfect Relations directed 75% of the activities online to use social media as communication tools and also educate wider Indian communities on TED by tapping the Indian blogger community, thus creating subsequent organic ambassadors for TEDIndia. The session became popularly known as “Brain Spa”, as was suggested by the advisory, aglobal queries across three time zones, broadcast partnerships, approximately 1000 delegates along with understanding of TED among the media fraternity.