Clients
  • Tourism & Hospitality
  • Tourism & Hospitality
  • Tourism & Hospitality
  • Tourism & Hospitality
  • Tourism & Hospitality
  • Tourism & Hospitality
  • Tourism & Hospitality
  • Tourism & Hospitality
  • Tourism & Hospitality
  • Tourism & Hospitality
  • Tourism & Hospitality
  • Tourism & Hospitality

CASE STUDIES > Tourism & Hospitality


Tourism New Zealand

Tourism New Zealand's aim was to enhance awareness and brand preference to welcome visitors and promote culture. This was achieved through visibility in topical tourism-led news, and thus, build the right associations with others who market to the same target audience profile to co-promote the destination. The strategy involved  capturing topicality, organizing cricket tours, thus creating a win-win situation.

Perfect Relations initiated co-branding activities with the existing clientele, and celebrity coordination to position the intangibles positively - in the fields of art, culture, media, social work, entertainment, etc.

New Zealand was voted as the most preferred destination and received top marks for scenery, environment friendliness and safety.

Seychelles Tourism

The objective for Perfect Relations was to build awareness and aspirational value for Seychelles as a tourist destination.  A sense of familiarity was created amongst the target audiences, for them to better associate with Seychelles. Seminars were customized for interactions with the leading players in the Indian travel and tourism trade. Significant interest and awareness was generated on Seychelles as a unique tourist destination. Several Bollywood film makers shot their films on the islands. As a result, Air Seychelles achieved a hundred per cent flight occupancy since the campaign’s launch.

Hotel Imperial

Imperial wanted to establish itself as one of the leading five star hotels in India, and create visibility for the new attractions at Imperial  to gain traction with the younger target audience as well. Perfect Relations conceptualized and implemented a high decibel campaign to create awareness around the hotel’s heritage , and its patronage of art and culture. Hotel Imperial won two Tourism Awards in a row, and the consumer perception changed, attracting younger and wider clientele.

Singapore Tourism

The objective was to position Singapore as the Top Outbound Destination for Indian travelers, targeting the leisure, BT MICE and education verticals. Perfect Relations devised the promotion as a “SEE destination” to evoke an emotional connection through family bonding during soft adventure; encourage and provide knowledge enhancement and skill development. Singapore remains a popular low- budget travel destination that provides for a holistic vacation for families, and is increasingly gaining ground on being a viable option for students looking at gaining global exposure through education.

Four Seasons Hotel

Spa and Rossano Ferretti Salon
The Four Seasons Spa wanted to be profiled as a complete health, wellness and beauty destination.  The various luxurious treatments were highlighted, and the luxury products used at the Spa were showcased through various initiatives by Perfect Relations.  The Rossano Ferretti Salon was positioned through the experience of the hair styling done and techniques that bore the signature style of Rossano Ferretti. Through both campaigns, Four Seasons was able to create its own niche as the best in the luxury spa and salon space.

Tallest Roof-Top Bar in India - Aer
The Four Seasons Hotel in Mumbai was to announce its launch, and wanted to be placed as a sophisticated and chic social destination in Mumbai from the very beginning. Perfect Relations helped distinguish  Aer as a classic-contemporary open-air lounge with world class F&B and entertainment as the key consumer experience, through exclusive previews, a grand opening as a social event marking the launch of the bar.

Goa Tourism

The instances of crimes against foreign tourists had snowball into a crisis for the tourism industry in Goa, and it became important to showcase quick reactions and efficient solutions immediately. Perfect Relations was brought in to manage the communication campaign to put together a focused yet high impact programme. The major initiatives by the state government in the national and international media, as well as the digital space, were highlighted. Goa's lifeguard system Drishti went on to become a huge success, and it remains as a popular tourist destination that is a crowd puller especially during season, major events and festivals.