Public Affairs and Lobbying
 
What we do
 
For more than a decade our Public Affairs team, has effectively represented leading corporations and institutions with legislative and regulatory bodies in India.
 
Two clear strengths why clients chose to work with us are our understanding of the Indian political and business environment, its linkages and unbeatable access to influencers at the highest level.
 
Our experienced team focuses on adopting a professional service-led approach to a business which been largely driven by unofficial connections and favors in India. Our team members are deeply knowledgeable about the way Indian government actually works, day in and day out.
 
Our process
 
Step 1: Issue Identification, research and messaging
 
Research and prioritization: Clearly define and prioritize key issues. Research the authenticity of the issue, and get preliminary feedback on the topic. Define objectives while developing a comprehensive and effective lobbying / issue management strategy.
 
Messaging: Moreover, expertise in message management allows Perfect Relations PA Team to express that viewpoint in a concise, consistent manner for maximum impact.
 
Step 2: Influencer outreach and networking
 
Influencer identification: Through long-established professional relationships our team is able to precisely identify and reach out to the appropriate offices and individuals to express a client’s viewpoint on pressing legislative or regulatory matters.
 
Influencer Outreach: Interact with key policy makers, regulatory agencies and other key stakeholders on a client’s behalf in Delhi and State Capitals. Help raise visibility of positions and disseminate strategic materials regarding sector specific issues.
 
Step 3: Media outreach and relationship management
 
Media intelligence & planning: Identifying a media universe that understands the issue at hand. Plotting them, between positive, negative and neutral.
 
Coordinate closely with a clients public relations team to strategically accentuate in the media the need for required policy change in desired areas.
 
Relationship Building: Key editorial meetings with senior officials to discuss impact of policy change, positive/ negative. Drive perspectives with validated facts and data. Initiate questioning of issues that could affect people at large.
 
Other imperatives services
 
Image Relationship Building
 
Government officials, bureaucrats and decision makers must be approached in a businesslike fashion; i.e., relationships with key government officials should be formed with a perspective to build understanding for the corporate, its vision and objectives. This relationship should be sustained through continuous interaction to build working partnerships which will act as an insurance against any misinformation. We at Perfect Relations – Public Affairs practice help you build these relationships and garner goodwill and respect amongst the corridors of power.
 
Crisis Management
 
We hope you never need this service. It always helps to plan for the unplanned. A fire or a natural disaster for example may compel a company to seek relief from the government or deal with unwanted local government interference. Our professional team, has the expertise to spring into quick action, and work with the media and through advocacy activities to stabilize a crisis and enable a favorable support from key influencers.
 
Community Outreach
 
Formulating or managing effective public policy increasingly requires the ability to amplify voices from beyond corridors of power. Every issue advocated for needs to be socially relevant and must be connected to the benefit people at large. Our experienced professionals work closely to formulate effective grass root level communications so as to give a voice to the stakeholder on an issue and increase the validity of our clients position exponentially.
 
Success Stories
 
IFC (International Finance Corporation) Greater Bangalore: Water & Sanitation Reforms.
  • Inland Waterways Authority of India: Draft and coordinate policy reforms leading to private participation in the sector
  • Maharashtra Maritime Board: Advise on inland waterways and minor port development; prepare feasibility studies for submission to Inland Waterways Authority of India
  • Uttar Pradesh Power Reforms: Crisis Management communications for Uttar Pradesh State Power Reforms
  • Haryana Power Reforms: facilitating the corporatising of the power utility into three distinct entities focusing on generation, transmission and distribution
  • BALCO: Facilitation of the disinvestments process of BALCO
  • Malana Hydel Power Project: Designing communication programme aimed to address fears amongst the affected populations and create a sense of pride and partnership
  • Technopark – a Kerala Govt. venture: Promotion Kerala as a preferred IT destination
  • Telecom Regulatory Authority of India (TRAI): Image building as an impartial & consumer friendly regulatory authority
  • Udyog Bandhu – Uttar Pradesh Government: Image make over and showcasing of infrastructure to attract investment
  • State Government of Assam: Develop eco tourism guidelines and help defend clearance of oil exploration project
 
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