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| | | Digital PR | | | Online PR is the extension of traditional PR campaigns into the dynamic medium that is the Internet. Online PR allows businesses to build relationships with individual customers and key influential groups, awarding them far greater outreach than traditional marketing-mix campaigns. |
| | | | Our services include: | | | | Online audit | | | | The primary objective of an online audit is to evaluate the likely acceptance of online site/service among target audience. For clients that already have online sites/services an online audit serves to offer best practice recommendations on how to enhance their existing online presence. | | | | Online tracking and monitoring programs | | | | Our online research team uses tailored monitoring tools to track over 5 million blog postings each day in over 25 million blogs and delivers weekly reports to clients of relevant mentions of clients and topics relevant to their industry in India. Using a typical monitoring search that is keyword-driven we also track general interest portals, vertical portals, influential social networking sites and discussion forums. | | | | Blogger and social networks engagement program. | | | | Using the audience profiles targeted for traditional PR campaigns we define and identify the online target audiences through blog focus programs and social networks for an effective online campaign. We then design and implement linking programs and whispering programs to increase traffic. | | | | Online promotion | | | This campaign is particularly useful in garnering an online buzz for events, product/service launches/ industry developments. We build a precise press kit called a social media release which includes carefully written releases, screen shots and supporting data that is of immediate interest to online forum editors, bloggers and online social networks. Greater outreach.
| | | | Online crisis management | | | | The online space is often an early alert for industries of issues that can affect their businesses. While high-tech companies naturally monitor online other industries are also vulnerable to negative online campaigns by interest groups such as environmentalists. | | | | Online crisis management is useful in: | | | • Identification, tracking and correction of misperceptions and false statements
• Rumor control/management
• Fast collection of customer or client populations’ data to determine if unknown defects are occurring or known defects are creating customer dissatisfaction
| | | | Other services | | | | Depending on the client’s online objectives these are services we advise clients to adapt to enhance online PR campaigns. These services are not part of our core service offering and hence are outsourced to third party suppliers. | | | | Ethical search engine optimization | | | | Media planning | | | | Podcasting | | | | RSS | | | | Online corporate Identity | | | | Corporate website, microsite and Intranet development and design. |
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