CSR (Corporate Social Responsibility)
 
For years CSR has ranged from labor issues to environment sustainability, but at its core CSR really is all about ensuring that people at large benefit from the existence of an organization. They need to see value and sustained commitment.
 
What is generally understood by CSR is that the business has a responsibility – towards its stakeholders and society at large – that extends beyond its legal and enforceable obligations. The triple bottom line approach to CSR emphasizes a company’s commitment to operating in an economically, socially and environmentally sustainable manner. The emerging concept of CSR advocates moving away from a ‘shareholder alone’ focus to a ‘multi-stakeholder’ focus. This includes investors, employees, business partners, customers, regulators, supply chain, local communities, the environment and society at large.
 
In this challenging environment, many of our clients have turned to us for help in assessing their CSR strengths and weaknesses, and developing plans to enhance this increasingly important aspect of corporate reputation.
 
We have the strongest Corporate Social Responsibility practice in the country.
 
Good Works as we call it is our CSR service to the corporate world. It is today the only integrated CSR advisory that goes beyond strategy and planning to ground implementation and review.
 
Good Works is geared to help companies’ envision and implement their social responsibility aspirations in a wide variety of cost-effective and appropriate ways. We design programmes that directly touch the lives of the disadvantaged and the underserved people, while reaping rich benefits for the companies by combining it subtly with strategic brand visibility. We believe this will generate good will and endow companies with their own set of corporate learning - meaningful and sometimes tactically useful.
 
The core of our service focuses on establishing strategic partnerships with governments, international organizations, UN agencies, NGOs and CBOs on behalf of our clients.
 
The team is well experienced in integrating the corporate work force into social sector activism by employees & other stakeholders to make CSR more meaningful internally.
 
Establishing understanding of a corporate's intentions while doing CSR is extremely critical and therefore our team work closely with the client's public relations team to promote CSR projects through media and other public fora.
 
Nothing is comparable without an audit and evaluation of efficacy. Our goal oriented audit and evaluation parameters are incomparable and provide tools to corporate communication teams to justify expenditure internally.
 
Range of CSR Related Services
 
We offer the following integrated range of services:
 
For Companies:
 
1. Baseline Surveys and Needs Assessments for high impact CSR strategies
2. Design and implementation of CSR projects: appropriate to your budget, corporate objectives and geographic foot prints.
3. Identification of partners and their enrollment in a phased and consistent manner
4. CSR partnerships with national and international development organizations
5. Media promotion- based on ground-level results
6. Monitoring and evaluation- to ensure compliance with audit needs
7. CSR audits- on program efficacy
 
For NGOs :
 
• Designing and implementing innovative Fundraising campaigns
• Corporate partnerships for resource mobilization
• Public Profiling of NGOs for more credibility
• Monitoring and evaluation of on- ground projects
• Visibility management
• Capacity building and training on CSR
 
Some clients we partner in India…