Launching and positioning products and brands in a way that hits the right consumers with the right message.
Marico, a niche player in Health and Wellness space, carved out ambitious plans to position from being leading Indian player to fast growing Indian global company.
To compete in a soft drink market dominated by cola majors, Perfect Relations ran an effective Image Management campaign that positioned Rasnaa as a healthy, tasty and thirst quenching alternative.
Young, vibrant and progressive were the messages that Godrej, India?s most respected and trusted brand wanted to communicate as it undertook a re-branding exercise.
Coca Cola's market leading position was challenged when an unexpected spate of media scrutiny questioned the safety of its products and sought to portray the company as an impersonal and uncaring MNC.
Planning entry into the Indian market, the Almond Board of California asked Perfect Relations to manage a campaign raising the profile of almonds with Indian consumers.
To help New Zealand Tourism position itself as a niche travel destination appealing to affluent Indian tourists, Perfect Relations developed a campaign showcasing NZ as a unique destination, offering luxury and adventure holidays rolled into one.
