What we can help you with.
We can help you connect with bloggers, audit your websites and other social media profiles, create Search Engine Optimised content, evaluates consumer perception, integrates consumer insight and participation to create singular media management and networking campaigns.
|Who have we done it for
Customer community building, interactive personalized relationships with the consumer and key influential groups, reaching niche consumers while at the same time developing a richer consumer base - our digital and social media management and networking services explores and exploits opportunities beyond the boundaries of traditional mix campaigns.
The primary objective of an online audit is to evaluate the likely acceptance of online site/service among target audience. For clients that already have online sites/services, an online audit serves to offer best practice recommendations on enhancing their existing online presence.
Online Tracking and Monitoring Programs
Our online research team uses tailored monitoring tools to track over 5 million blog postings each day, in over 25 million blogs and delivers to our clients weekly reports of relevant mentions of clients and topics relevant to their industry in India. Using a typical monitoring search that is keyword-driven, we also track general interest portals, vertical portals, influential social networking sites and discussion forums.
Blogger and Social Networks Engagement Program
Using the audience profiles targeted for traditional PR campaigns we define and identify the online target audiences through blog focus programs and social networks for an effective online campaign. We then design and implement linking programs and whispering programs to increase traffic.
This campaign is particularly useful in garnering an online buzz for events, product/service launches/ industry developments. We build a precise press kit ( a social media release) which includes carefully written releases, screen shots and supporting data of immediate interest to online forum editors, bloggers and online social networks to ensure greater outreach.
Online Crisis Management
The online space is often an early alert for industries of issues that can affect their businesses. The usage of digital media as a public forum can make industries vulnerable to negative online campaigns by interest groups.
Online crisis management is useful in:
• Identification, tracking and correction of misperceptions and false statements
• Rumor control/management
• Fast collection of customer or client populations' data to determine if unknown defects are occurring or known defects are creating customer dissatisfaction
Depending on the client's online objectives these are services we advise clients to adapt to enhance online PR campaigns. These services are not part of our core service offering and hence are outsourced to third party suppliers.