Clients
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer
  • Consumer

CASE STUDIES > Consumer /FMCG / Retail


Minute Maid Pulpy Orange

Under the umbrella brand Coca-Cola, Minute Maid Pulpy Orange is a fruit-based drink that had a presence in over 60 countries, and was to be launched in India. To reinforce Coca-Cola's product innovativeness and market leadership, a high-decibel 360 degrees integrated communication plan was launched through TV and radio advertising, and experiential consumer contacts. This helped the brand sell more than one million cases in the Southern region alone, making the product one of the highest selling juice-based drinks.

KFC

Pizza Hut

Pizza Hut wanted to establish its own market value in the consumer domain. When competition launched high-decibel PR activities, Perfect Relations identified specific communication material which would place emphasis on Pizza Hut's extensive menus. These were customized according to the Indian palate, apart from just pizzas, and also highlighted the exemplary service standards of Pizza Hut. The value behind the brand was strongly positioned. This gradually built the popularity of the brand and helped it expand its base to a 100 outlets across the country, making it a five-star product at three-star prices.

Saffola

Saffola consistently introduces healthy cooking oil and foods, such as Saffola Gold, Saffola Tasty, Saffola Active, and many more. The objective was to communicate to the audiences Saffola's commitment to promoting a healthy lifestyle, spread awareness about risk factors leading to heart disease. Perfect Relations leveraged this concern of brand Saffola through the platforms of International Women's Day, World Heart Day, as well as conducted independent researches to reach out to the target audiences, creating awareness about health issues. Today Saffola is renowned for its expertise in heart care and for consumer welfare, and has created its own brand value and positioning in the market.

KFC

KFC

KFC, the well-known international quick-service restaurant chain, was entering the Indian market at a time when MNCs were not welcome. KFC faced flak for using excess MSG (Mono -Sodium Glutamate) in its products, and for being detrimental to agricultural farming. KFC was forced to shut down due to negative publicity. To bring out the correct perceptions, Perfect Relations conducted an independent research and media campaign to prove all accusatory claims hollow, and helped calm farmer and key decision-maker aggressions. The consumer outreach programs helped KFC re-open its outlets and expand to become one of the most popular quick-service restaurants.

comverse avg intex google youtube
dassault apple nvidia motorola mtv ebay
ibm sony
fourseasons tourism theseychellesisland singapore theimperial goa
mercedes mitsubishi skoda Hyundai bmw ashok-leyland