In October 1992, two veterans of business journalism in India -- Dilip Cherian, Editor of the first business magazine in India - Business India, and later co-founder of the Observer of Business and Politics and Bobby Kewalramani, whose past as top management for leading print media included The Times of India, The Sunday Mail and the Observer, stepped into India’s nascent Public Relation industry to introduce the concept of Image Management.
India’s Public Relations industry, which was finding its feet in the newly globalised Indian economy, received a shot in the arm with the birth of Perfect Relations, acknowledged as the premier and pioneering Image Management firm in the country today. The first six months of its existence saw its co-founders working out of a phone booth in Delhi, and then with an apartment-turned-office, the firm saw its first personnel added to its roster.
Perfect Relations was thus three people and a typewriter , till an immensely satisfied client gifted them a computer.
In no time , the one- computer era passed, and Perfect Relations was soon perfecting systems and processes to deal with increasing names on the staff roster and the client list. Almost immediately, the company’s first representative office outside Delhi, became operational in Mumbai. The next ten years stood witness to the exhilarating growth of the Public Relations industry, with its pioneering stalwart racing ahead to become a company with over 200 professionals, in eighteen fully- owned offices across India.
Empowered with the opportunity and encouragement to blaze their trails with their diverse skills and talents, the rich personnel resource of the company led to Perfect Relations scaling up operations and widening their scope of services.
Perfect Relations is the unquestioned pioneer in the Science of Image Management, a firm whose growth accelerated the Public Relations industry to what it is today. At Perfect Relations, we believe, that ‘to know thyself’ is to understand the opportunities, to be enabled to expand the horizon, and to be liberated from limitations. It is this knowledge of South Asia and its vibrant, massive population, of our client needs, our skill sets and the experiences of the past two decades that have helped the firm maintain market leadership positions for clients and for us.