Coca Cola- Support My School Campaign

Coca-Cola wanted to embark upon a unique initiative to emphasize the importance of healthy, active, and happy school children in rural and semi-urban towns. Perfect Relations facilitated in ideating to garner high-decibel visibility for this campaign and draw sponsorship through partnerships with NGOs and the United Nations, to raise funds for a campaign which aimed at improving the basic amenities in rural schools. We were the driving force behind the inception and execution of Coca Cola’s "Support My School" initiative campaign, an attempt to provide young students a healthy and active lifestyle. The campaign created approximately 100 model schools, benefiting over 50000+ children across India, and has been seen as the start of a movement. A 12-hour telethon with Sachin Tendulkar on NDTV, a walkathon in Kochi helped raise massive funds for re-building 140 schools, and touching the lives of over 70,000 children.

Saffolalife Study

Saffola was struggling to position itself as a healthy oil brand and wanted to establish the 'healthy oil' proposition and design a CSR campaign. The ideal day to  propose this was the World Heart Day. In search of  a campaign that  would be carried forward year over year, Saffola tried to conduct many activities highlighting its connect with issues related to heart diseases (such as poster campaigns, pledges , etc.) around World Heart Day, but failed to reach a critical mass...

Perfect Relations suggested a campaign idea called the Saffolalife Study. The team worked with Saffola to create an umbrella messaging and the modalities of the Saffolalife Study. This report was then published by the brand in Delhi and Mumbai, and promoted through experts who endorsed and analysed the findings and implications of the study. The Saffolalife study is in its fourth year since inception, an annual property/ campaign by Saffola and is the key reference point to identify trends in heart diseases. References from the study are quoted by the media during International Women's Day, World Health Day, World Tobacco Day, etc. Saffola has built equity as a heart expert amongst consumers at risk of heart health issues.

Citibank - Crisis Management

A Rs. 250 Cr fraud committed by a manager was unearthed by Citibank itself, who informed the RBI, SEBI, and other investigating authorities. Perfect Relations identified Citibank's need to reaffirm credibility for the bank and its operations in India, and communicate the facts of the case. Focus was also brought to the need for checks and balances, and wealth management practices of the entire banking industry as a whole. Forensic experts were instrumental in testifying that Citibank has provided a case study of how to monitor and capture such malpractices in time. 

TED India - Social Media Campaign

TED is a nonprofit devoted to Ideas Worth Spreading. It's 4-day annual conference that  began in 1984, and is devoted to Technology, Entertainment and Design – (hence ‘TED’), but TED's reach and scope, have become ever broader since then, expanding to – the Arts, Science, Music, and the Environment. The objective was to create a buzz on TED's first foray into Asia. Perfect Relations directed 75% of the activities online to use social media as communication tools and also educate wider Indian communities on TED by tapping the Indian blogger community, thus creating subsequent organic ambassadors for TEDIndia. The session became popularly known as “Brain Spa”, as was suggested by the advisory, aglobal queries across three time zones, broadcast partnerships, approximately 1000 delegates along with understanding of TED among the media fraternity.